Each commission began with a brief — but more often than not, the real challenge was working within existing brand frameworks. These illustrations were created to complement already-approved marketing guidelines, matching tone, colour language and visual hierarchy while bringing something handcrafted and distinctive to the work.

Every pub has a personality, and the best branding makes that tangible. For each of these projects, the starting point was understanding what made that particular venue distinct — its history, its location, its landlord's vision — and translating that into a visual identity that felt genuinely earned. Queens Head is a seaside pub that wanted its maritime heritage present in every touchpoint: vintage typefaces, a considered blue palette, marine decorative elements that reward a closer look. Cat and Fiddle became Watchmakers — an Art Deco-inflected identity built around precise letterforms and intricate detailing that reflects the craft in the name. House of MOBO required a different kind of sensitivity: working with an established brand with real cultural weight, adding brass detailing and interior-led colour decisions without diluting what already existed. Barologist needed its character preserved and deepened — weathered textures, vintage graphic references and a deliberate tension between heritage and modernity, all while feeling at home in a pub environment.

These are examples of commissioned site photography — completed projects captured on location. Shot to document finished work in context, the images were produced for use across marketing campaigns, client case studies and social media. The brief was always the same: make the work look as good in a photograph as it does in person.

These are examples of commissioned video work — site visits and project completions captured on location and in production. Created to showcase the journey from design to finished environment, each film was used across marketing campaigns, client case studies and social media. Shot and edited to reflect the brand personality of the venue, not just document it.

Environmental signage and wayfinding design for retail, hospitality and commercial clients. Each project required a deep understanding of the brand, the space and the customer journey — translating identity into physical environments that guide, inform and reinforce brand presence at every touchpoint.

Environmental, architectural and product visualisation work — from concept through to photorealistic render. Used to present spatial design proposals to clients before production, saving time and cost while bringing ideas to life with precision.