Design that earns
attention.

Brands that get noticed don't happen by accident — they're the product of sharp strategy and disciplined design. For 19+ years, I've partnered with UK businesses to build identities, environments and campaigns that do more than look good: they earn attention and drive commercial results.

Core expertise across brand identity, visual communication, environmental and signage design, print, digital and 3D rendering. Equally comfortable leading projects end-to-end, embedding with in-house teams, or acting as the creative bridge between strategy and execution.

Brands I've worked with
Illustrations
Each commission began with a brief — but more often than not, the real challenge was working within existing brand frameworks. These illustrations were created to complement already-approved marketing guidelines, matching tone, colour language and visual hierarchy while bringing something handcrafted and distinctive to the work.
Pub And Social
Greene King
Flaming Grill
Flaming Grill
Greene King
Peoples Pub
Peoples Pub
Stonegate Group
Pubs & Restaurants
Pubs & Restaurants
Pubs, Restaurants, Hotels & Breweries
Nest
Nest
Illustration
Case Study
Flaming Grill — GK Rebrand
The Challenge
The client's marketing team had signed off on a bold, contemporary set of brand guidelines — vivid yellow backgrounds, heavy modern typography, a strong departure from tradition. The challenge was navigating that brief honestly: pubs are a deeply traditional industry, and customers still expect to feel that heritage when they walk through the door. A purely modern execution risked feeling out of place in the very venues it was designed for.
The Approach
The solution was to root the illustration content in the traditions of pub signage — subject matter drawn from the craft of keeping, the culture of the local, the history of the trade. Rather than fighting the modern guidelines, the illustrations were produced as grey-tone pictorial works: traditional in content and composition, but clean and contemporary enough to sit comfortably within the approved brand system. Designed primarily for feature signs, they translated naturally across menus, uniforms, merchandise and branded collateral.
The Result
A suite of illustrations that bridged the gap between corporate brand direction and the warmth customers expect from a pub environment. The original painted pictorial sign aesthetic was reinterpreted as a modern grey-tone series — traditional at heart, versatile in application, and deployable across the full brand ecosystem from signage to social media.
Pub Branding
Every pub has a personality, and the best branding makes that tangible. For each of these projects, the starting point was understanding what made that particular venue distinct — its history, its location, its landlord's vision — and translating that into a visual identity that felt genuinely earned. Queens Head is a seaside pub that wanted its maritime heritage present in every touchpoint: vintage typefaces, a considered blue palette, marine decorative elements that reward a closer look. Cat and Fiddle became Watchmakers — an Art Deco-inflected identity built around precise letterforms and intricate detailing that reflects the craft in the name. House of MOBO required a different kind of sensitivity: working with an established brand with real cultural weight, adding brass detailing and interior-led colour decisions without diluting what already existed. Barologist needed its character preserved and deepened — weathered textures, vintage graphic references and a deliberate tension between heritage and modernity, all while feeling at home in a pub environment.
Queens Head
Pub Branding
Watchmakers
Watchmakers
Rebrand · Identity
House of Mobo
House of Mobo
Rebrand · Identity
Barologist
Barologist
Rebrand · Identity
Royal
Royal
Rebrand · Identity
Commercial Photography
These are examples of commissioned site photography — completed projects captured on location. Shot to document finished work in context, the images were produced for use across marketing campaigns, client case studies and social media. The brief was always the same: make the work look as good in a photograph as it does in person.
ASDA Tottenham
ASDA Tottenham
Boat House
Boat House
M&S
M&S
Malt House Birmingham
Malt House Birmingham
Old Bank
Old Bank
PureGym Peterborough
PureGym Peterborough
Ramada
Ramada
White Horse
White Horse
Content Creation
These are examples of commissioned video work — site visits and project completions captured on location and in production. Created to showcase the journey from design to finished environment, each film was used across marketing campaigns, client case studies and social media. Shot and edited to reflect the brand personality of the venue, not just document it.
The Falcon
M&B Castle · LinkedIn · 2025
The Crown and Sceptre
M&B Castle · LinkedIn · 2026
Hyndland Rock
M&B Nicholsons Pubs · LinkedIn · 2026
The Hogarth
Fullers · Instagram · 2021
Signage & Wayfinding
Environmental signage and wayfinding design for retail, hospitality and commercial clients. Each project required a deep understanding of the brand, the space and the customer journey — translating identity into physical environments that guide, inform and reinforce brand presence at every touchpoint.
Co-op
Co-op
Signage · Wayfinding · Environmental
Mercedes-Benz Stockport
Mercedes-Benz Stockport
Signage · Wayfinding · Environmental
Notcutts
Notcutts
Signage · Wayfinding · Environmental
Waitrose Sheffield
Waitrose Sheffield
Signage · Wayfinding · Environmental
3D Rendering
Environmental, architectural and product visualisation work — from concept through to photorealistic render. Used to present spatial design proposals to clients before production, saving time and cost while bringing ideas to life with precision.
The Falcon
The Falcon
3D Rendering
Old School
Old School
3D Rendering
Thatched
Thatched
3D Rendering
Wingstop
Wingstop
3D Rendering
Let's work together
Available for roles in Leeds, Manchester & hybrid UK
As Senior Creative · Design Lead · Managing Brands

📞 07954 179 675